Glenfiddich
The Challenge
Glenfiddich wanted to stand out on retail shelves and attract a new, younger audience without alienating their loyal followers.
They needed an on-pack merchandise item that was functional, tech-forward, and tied closely to their brand heritage.
The Solution
Following discussions with Glenfiddich, Fluid sourced oak barrel staves used in whiskey production to create bespoke USB memory sticks.
Through an extensive pre-production process, we designed a two-piece unvarnished stick that retained the aroma of the whiskey-soaked oak and was engraved with Glenfiddich branding. We then managed production, compliance, logistics, and content, loading each USB with a movie showcasing the brand’s history and heritage.
A total of 46,000 USB sticks were attached to bottles for in-store sale, creating a collectable, memorable experience for both traditional and new consumers.
Impact
The campaign delivered strong results:
- Engaged loyal Glenfiddich enthusiasts with a premium, heritage-driven product
- Attracted a younger audience through tech-focused merchandise
- Enhanced retail visibility and created a unique point of difference on shelves
The initiative successfully blended Glenfiddich’s tradition with modern innovation, reinforcing the brand while expanding its reach to new customers.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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