British Athletics
The Challenge
British Athletics needed high-impact branding solutions for the globally televised Anniversary Games—an event born from the legacy of the 2012 Olympic & Paralympic Games.
The branding had to be bold, semi-permanent, and visible to both the live audience and millions of viewers at home.
The Solution
Fluid delivered over 100 feather flags and more than 4,000 metres of advertising scrim, transforming the venue into a fully branded stage for world-class athletics.
Designed for maximum visibility, the materials provided vibrant, portable signage across the stadium, creating standout moments for spectators, athletes, and broadcast cameras alike.
Impact
The campaign merchandise delivered on every front. Participants appreciated the functional and thoughtful items, which served as everyday reminders of the Healthy Ireland message. The branded stress balls supported mental wellbeing, while pedometers and bottles helped reinforce hydration and movement goals.
Galway County Council and the Healthy Ireland team were thrilled with the outcome, praising both the product quality and alignment with the initiative’s broader goals.
How can we help you and your brand?
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Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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