Case Study: 818 Tequila
Client:
818 Tequila is Kendall Jenner’s award-winning tequila venture that’s already earned a name for itself within the tequila world.
Made from hand-picked jimadores (agave farmers), 818 Tequila is all about honouring its roots. Care is taken at every step of the process, from respecting the families that make it possible to fulfilling their commitment to the earth.
They’re also proud to announce that they have recently become a certified B Corporation™ (just like us!).
Products
This order had a fantastic range of products chosen specifically for their sustainability credentials to align with 818 Tequila’s brand values. Check out similar products...
- The classic authentic baseball cap with an awesome 3D puff embroidery design.
- The Fairtrade Camden shopper with a double-sided print.
- The Crafter: a mid-light unisex t-shirt with branding on both the front and the back.
Target Market/ Industry
The products were needed for events in France, Spain and the UK ASAP to help promote the brand with 818 Tequila’s international stakeholders.
The Brief:
818 Tequila reached out to us for help providing merchandise for the European leg of their event schedule. The brief: for us to source products that both matched those that were already produced in the US and met 818 Tequila’s high sustainability standards - all within a tight deadline.
The Challenge:
The challenge with this order was twofold:
1) Logistical: Ensuring the order was delivered to the three different European locations within the tight deadline, without any transport or tax delays.
2) Brand consistency: We understand consistency is important for a global brand, especially when it comes to its merchandise. This meant we needed to match what was already being supplied in the US as closely as possible.
The Solution:
To ensure the branding was perfect, the solution was simple: samples!
There’s nothing better than having the physical products in your hands to check they’re 100% what you’re after. We made sure to calculate enough time into the deadline for the team to receive both unbranded product samples, and then pre-production samples, before going ahead with their order. This meant they knew the final product would align perfectly with their brand vision.
For the logistical challenge, we were able to work around the transport and shipping restrictions easily thanks to Fluid’s global production team. We made sure to source the 818 Tequila merchandise needed for the UK event from within the UK itself, and then the items needed for the Spain and France events were produced in our EU factory. This ensured a smooth delivery and minimised any additional duties & tax costs to the 818 Tequila team.
The Results:
Some amazing pieces of merch for a seriously amazing brand! The products surpassed expectations and looked fantastic, and they were all delivered right on time for all three events. Great work, team!
“We were looking for a partner to deliver high-quality merchandise for our international stakeholders and were introduced to Fluid Branding. From the beginning, the team was collaborative, responsive, and reliable. They understood we were working under tight timelines and moved with speed to meet or exceed our deadlines. Their team effectively managed multiple orders across different countries and stakeholders. We were very happy with the final product and will definitely keep them in mind for future needs!”
Lauren Aguirre
VP Global Commmerical Strategy
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